BASELANE

BRANDING

WEB DESIGN

PRODUCT DESIGN

CREATIVE STRATEGY

Creative studio crafting brands, products, and digital experiences that stand out and move

4.9 / 5

Trusted Worldwide

4.9 / 5

Trusted Worldwide

(SCROL DOWN)

Baselane is for brands that won’t disappear into the noise. Blending neuroscience, design theory, and startup hustle, we create work that breaks through where others stop

Baselane is for brands that won’t disappear into the noise. Blending neuroscience, design theory, and startup hustle, we create work that breaks through where others stop

Baselane is for brands that won’t disappear into the noise. Blending neuroscience, design theory, and startup hustle, we create work that breaks through where others stop

Baselane is for brands that won’t disappear into the noise. Blending neuroscience, design theory, and startup hustle, we create work that breaks through where others stop

Baselane is for brands that won’t disappear into the noise. Blending neuroscience, design theory, and startup hustle, we create work that breaks through where others stop

Baselane is for brands that won’t disappear into the noise. Blending neuroscience, design theory, and startup hustle, we create work that breaks through where others stop

2019

Founded in Austin

2020

First Fortune 500 client

2022

Expanded to neuroscience team

2024

Launched behavioral design lab

MAIN SHOWREEL 2025

MORE ABOUT US

90 seconds | 4K Quality

A curated compilation of our best work from the past year brand identities coming to life, websites in action, products being used, and the results that followed.

OBSESSIONS

Cognitive Bias Exploitation

Conversion Psychology

Authentic Differentiation

Cultural Pattern Recognition

We study how minds make decisions, then design experiences that align with natural thought patterns rather than fight them

We study how minds make decisions, then design experiences that align with natural thought patterns rather than fight them

Cognitive Bias Exploitation

We study how minds make decisions, then design experiences that align with natural thought patterns rather than fight them

Conversion Psychology

Authentic Differentiation

We study how minds make decisions, then design experiences that align with natural thought patterns rather than fight them

Cultural Pattern Recognition

We study how minds make decisions, then design experiences that align with natural thought patterns rather than fight them

Cognitive Bias Exploitation

We study how minds make decisions, then design experiences that align with natural thought patterns rather than fight them

Conversion Psychology

Authentic Differentiation

We study how minds make decisions, then design experiences that align with natural thought patterns rather than fight them

Cultural Pattern Recognition

We study how minds make decisions, then design experiences that align with natural thought patterns rather than fight them

While other studios chase aesthetics, we chase understanding. We believe true design goes beyond visuals it’s about uncovering the unseen logic, emotion, and intent that shape every experience.

While other studios chase aesthetics, we chase understanding. We believe true design goes beyond visuals it’s about uncovering the unseen logic, emotion, and intent that shape every experience.

While other studios chase aesthetics, we chase understanding. We believe true design goes beyond visuals it’s about uncovering the unseen logic, emotion, and intent that shape every experience.

While other studios chase aesthetics, we chase understanding. We believe true design goes beyond visuals it’s about uncovering the unseen logic, emotion, and intent that shape every experience.

While other studios chase aesthetics, we chase understanding. We believe true design goes beyond visuals it’s about uncovering the unseen logic, emotion, and intent that shape every experience.

While other studios chase aesthetics, we chase understanding. We believe true design goes beyond visuals it’s about uncovering the unseen logic, emotion, and intent that shape every experience.

CuratedProjectShowcase

Visual proof that psychology-driven design creates brands people choose, remember, and recommend.

See More Project

NomadSystems

As remote work exploded, teams drowned in tool sprawl. Nomad Systems needed differentiation. We positioned them as the "operating system" for remote work—one unified platform replacing fragmented tools. Result: 50,000 teams in 6 months.

Tech

NomadSystems

Tech

NomadSystems

Tech

CarbonCollective

Carbon Collective wanted to democratize climate investing beyond wealthy philanthropists. We positioned them as the "anti-guilt" platform—emphasizing investment opportunity over sacrifice. Impact visualization showed tangible results. $127M AUM in 18 months.

UI/UX

CarbonCollective

UI/UX

CarbonCollective

UI/UX

OuraCollective

Oura Collective's smart ring tracked sleep, activity, and recovery—but users felt overwhelmed by data. We redesigned the experience to prioritize insights over metrics, creating a wellness companion that guides behavior change. Pre-orders exceeded 40K units.

Branding

OuraCollective

Branding

OuraCollective

Branding

MidnightGardens

The meditation market was saturated with social-first platforms. Midnight Gardens launched embracing "productive solitude"—meditation for people who need alone time. Japanese minimalism + anti-social positioning = fastest-growing app among creatives.

Tech

MidnightGardens

Tech

MidnightGardens

Tech

MonocleMedia

Monocle Media built sophisticated content analytics for publishers but struggled with complex UI. We redesigned the platform around visual storytelling—transforming dense data tables into intuitive insights. Result: 180% increase in enterprise deals.

SaaS

MonocleMedia

SaaS

MonocleMedia

SaaS

FractalLabs

As AI flooded creative tools, Fractals Labs needed differentiation. We positioned them as "creative intelligence" not automation—AI that enhances human intuition. Mathematical naming + organic visuals = paradox positioning. 25K beta waitlist signups.

Tech

FractalLabs

Tech

FractalLabs

Tech

Marcus Rodriguez

Founder

"Baselane transformed our entire digital presence. The new website increased our qualified leads by 340% and positioned us as industry leaders."

"Baselane transformed our entire digital presence. The new website increased our qualified leads by 340% and positioned us as industry leaders."

"Baselane transformed our entire digital presence. The new website increased our qualified leads by 340% and positioned us as industry leaders."

"Baselane transformed our entire digital presence. The new website increased our qualified leads by 340% and positioned us as industry leaders."

"Baselane transformed our entire digital presence. The new website increased our qualified leads by 340% and positioned us as industry leaders."

"Baselane transformed our entire digital presence. The new website increased our qualified leads by 340% and positioned us as industry leaders."

+340% Qualified Leads

+220% Engagement Rate

3× Conversion Growth

CoreServiceSuite

We don't follow industry playbooks. We create custom strategies using behavioral research, cultural analysis, and design excellence.

001 — 006

From concept sketches to immersive spaces, our services guide you at every stage of the journey.

01

Branding & Identity

We don't build brands—we build belief systems. Using cognitive psychology and cultural anthropology, we create brand identities that live in minds, not just markets. Your brand becomes a mental shortcut to desire.

01

Branding & Identity

We don't build brands—we build belief systems. Using cognitive psychology and cultural anthropology, we create brand identities that live in minds, not just markets. Your brand becomes a mental shortcut to desire.

02

Web Design & Development

Websites that think three steps ahead of your users. We map decision trees, engineer micro-moments, and design conversion funnels that feel like natural conversations. Traffic becomes trust. Clicks become customers.

02

Web Design & Development

Websites that think three steps ahead of your users. We map decision trees, engineer micro-moments, and design conversion funnels that feel like natural conversations. Traffic becomes trust. Clicks become customers.

03

Product Design

We study how humans actually behave—their micro-hesitations, split-second decisions, and subconscious triggers. Then we design interfaces that guide without manipulating, persuade without pressuring.

03

Product Design

We study how humans actually behave—their micro-hesitations, split-second decisions, and subconscious triggers. Then we design interfaces that guide without manipulating, persuade without pressuring.

04

Creative Strategy

Your brand's digital presence should feel like a living entity with its own personality and wisdom. We craft content strategies and digital experiences that build authentic relationships, not just followings.

04

Creative Strategy

Your brand's digital presence should feel like a living entity with its own personality and wisdom. We craft content strategies and digital experiences that build authentic relationships, not just followings.

05

Motion & Interactive

Experiences that move with purpose. Every animation, every transition, every micro-interaction is designed to guide attention, communicate hierarchy, and enhance emotional resonance.

05

Motion & Interactive

Experiences that move with purpose. Every animation, every transition, every micro-interaction is designed to guide attention, communicate hierarchy, and enhance emotional resonance.

06

Conversion Optimization

We engineer desire through design by understanding the neurological triggers that transform passive viewers into active believers. Data-driven design that makes your metrics move.

06

Conversion Optimization

We engineer desire through design by understanding the neurological triggers that transform passive viewers into active believers. Data-driven design that makes your metrics move.

From concept sketches to immersive spaces, our services guide you at every stage of the journey.

01

Branding & Identity

We don't build brands—we build belief systems. Using cognitive psychology and cultural anthropology, we create brand identities that live in minds, not just markets. Your brand becomes a mental shortcut to desire.

02

Web Design & Development

Websites that think three steps ahead of your users. We map decision trees, engineer micro-moments, and design conversion funnels that feel like natural conversations. Traffic becomes trust. Clicks become customers.

03

Product Design

We study how humans actually behave—their micro-hesitations, split-second decisions, and subconscious triggers. Then we design interfaces that guide without manipulating, persuade without pressuring.

04

Creative Strategy

Your brand's digital presence should feel like a living entity with its own personality and wisdom. We craft content strategies and digital experiences that build authentic relationships, not just followings.

05

Motion & Interactive

Experiences that move with purpose. Every animation, every transition, every micro-interaction is designed to guide attention, communicate hierarchy, and enhance emotional resonance.

06

Conversion Optimization

We engineer desire through design by understanding the neurological triggers that transform passive viewers into active believers. Data-driven design that makes your metrics move.

DesignProcessFramework

Discovery to launch and beyond—a proven methodology that turns psychological insight into competitive advantage.

001 — 005

001

Discovery & Research

002

Strategy & Positioning

003

Design & Creation

004

Development & Build

005

Launch & Growth

Every great project starts with a conversation. Let's discuss your goals, timeline, and how our process can be tailored to your specific needs.

Every project begins with curiosity and intent. Before we design or develop anything, we take the time to deeply understand your goals, your audience, and the challenges that shape your vision. Through research, dialogue, and strategy, we uncover the insights that guide every creative decision

Every project begins with curiosity and intent. Before we design or develop anything, we take the time to deeply understand your goals, your audience, and the challenges that shape your vision. Through research, dialogue, and strategy, we uncover the insights that guide every creative decision

Every project begins with curiosity and intent. Before we design or develop anything, we take the time to deeply understand your goals, your audience, and the challenges that shape your vision. Through research, dialogue, and strategy, we uncover the insights that guide every creative decision

Every project begins with curiosity and intent. Before we design or develop anything, we take the time to deeply understand your goals, your audience, and the challenges that shape your vision. Through research, dialogue, and strategy, we uncover the insights that guide every creative decision

Every project begins with curiosity and intent. Before we design or develop anything, we take the time to deeply understand your goals, your audience, and the challenges that shape your vision. Through research, dialogue, and strategy, we uncover the insights that guide every creative decision

Every project begins with curiosity and intent. Before we design or develop anything, we take the time to deeply understand your goals, your audience, and the challenges that shape your vision. Through research, dialogue, and strategy, we uncover the insights that guide every creative decision

WhyChooseBaselane

We break complex challenges into four defined phases each crafted to move your idea from concept to launch with purpose and precision.

001 — 004

We Think Like Scientists

Every project starts with behavioral research, cognitive mapping, and psychological analysis.

Research-backed design decisions

Solutions that move real metrics

Visuals that inspire action

Strategic Foundation

Every design decision has documented reasoning

Reduced Risk

Eliminate guesswork and subjective design debates

We Predict Trends

Our team monitors subcultures, analyzes linguistic shifts, and identifies emerging behavioral patterns before they hit mainstream.

A future-ready brand identity

Cultural relevance that endures

Momentum others can’t catch up to

2024

Sustainability as luxury signal (predicted 20 months early)

2025

Optimistic sci-fi branding (early majority phase)

We Measure What Actually Matters

We track behavioral metrics that correlate with business growth: conversion rates, customer lifetime value, brand recall strength, decision speed, engagement depth.

Clear ROI on your investment

Transparent impact on business goals

Data-driven optimization decisions

Baseline

2.3% conversion rate

Post-Launch

10.8% conversion rate

Impact

340% increase

Revenue

+$2.1M additional ARR

We Build Systems, Not Just Sites

We architect scalable ecosystems—design systems that evolve, brand frameworks that expand, digital platforms that grow with your business.

Long-term value that compounds

Flexibility to adapt and scale

Reduced future redesign costs

Year 1

Core platform design and system

6 months development

Investment $125K

Year 1

Launched 3 new product features

Created 12 marketing campaigns

ROI 650% savings on design costs alone

FlexiblePricingPlans

No hourly rates. No surprise charges. No scope creep penalties. Just transparent pricing for transformational work.

001 — 002

Website Design & Development

We design and develop websites that not only look stunning but perform flawlessly—built to engage, convert, and grow with your brand.

Include

Website strategy and UX design

Custom web design

Responsive development

CMS setup and training

SEO foundation

Analytics integration

Performance optimization

30-day post-launch support

Timeline

12-18 weeks

Team

Strategist, 2 Designers, 2 Developers, Project Manager

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Product Design & Development

We bring digital products to life—from early ideas to market-ready solutions that captivate users and scale effortlessly.

Include

Product strategy

User testing and validation

Custom app design (iOS, Android, Web)

Interactive prototypes

Development and deployment

Design system for scalability

App store optimization

Post-launch analytics

Timeline

16-24 weeks

Team

Product Strategist, UX Researcher, 2 Designers, 2-3 Developers

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Elena Vasquez

TechFlow

“We spoke with 12 agencies from $25K–$180K. Baselane quoted $125K but actually proved their value,  ROI came in just 11 weeks.”

“We spoke with 12 agencies from $25K–$180K. Baselane quoted $125K but actually proved their value, ROI came in just 11 weeks.”

“We spoke with 12 agencies from $25K–$180K. Baselane quoted $125K but actually proved their value,  ROI came in just 11 weeks.”

“We spoke with 12 agencies from $25K–$180K. Baselane quoted $125K but actually proved their value, ROI came in just 11 weeks.”

“We spoke with 12 agencies from $25K–$180K. Baselane quoted $125K but actually proved their value,  ROI came in just 11 weeks.”

“We spoke with 12 agencies from $25K–$180K. Baselane quoted $125K but actually proved their value, ROI came in just 11 weeks.”

We’re currently accepting a limited number of new projects this month.

3 Open Slot

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We build every strategy on peer reviewed findings from cognitive psychology, behavioral economics, and neuroscience. By grounding our creative decisions in proven science, we design experiences that don’t just look good they resonate on a deeper, human level.

We build every strategy on peer reviewed findings from cognitive psychology, behavioral economics, and neuroscience. By grounding our creative decisions in proven science, we design experiences that don’t just look good they resonate on a deeper, human level.

We build every strategy on peer reviewed findings from cognitive psychology, behavioral economics, and neuroscience. By grounding our creative decisions in proven science, we design experiences that don’t just look good they resonate on a deeper, human level.

We build every strategy on peer reviewed findings from cognitive psychology, behavioral economics, and neuroscience. By grounding our creative decisions in proven science, we design experiences that don’t just look good they resonate on a deeper, human level.

We build every strategy on peer reviewed findings from cognitive psychology, behavioral economics, and neuroscience. By grounding our creative decisions in proven science, we design experiences that don’t just look good they resonate on a deeper, human level.

We build every strategy on peer reviewed findings from cognitive psychology, behavioral economics, and neuroscience. By grounding our creative decisions in proven science, we design experiences that don’t just look good they resonate on a deeper, human level.

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Client Retention Rate

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Average Increase in Brand Recall

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Behavioral Studies Applied

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Years Average Team Experience

ProvenClientOutcomes

What happens when behavioral psychology meets strategic design told by the people who experienced the transformation firsthand.

001 — 004

"I've worked with agencies that make things pretty, and agencies that make things work. Baselane is the first agency that made things matter. They turned us into a cultural force."

Elena Vasquez

TechFlow

"I've worked with agencies that make things pretty, and agencies that make things work. Baselane is the first agency that made things matter. They turned us into a cultural force."

Elena Vasquez

TechFlow

"I've worked with agencies that make things pretty, and agencies that make things work. Baselane is the first agency that made things matter. They turned us into a cultural force."

Elena Vasquez

TechFlow

“Working with Baselane completely redefined how we present our brand online. The process was smooth, collaborative, and the results were beyond expectations.”

James Carter

Founder of Vertex Labs

“Working with Baselane completely redefined how we present our brand online. The process was smooth, collaborative, and the results were beyond expectations.”

James Carter

Founder of Vertex Labs

“Working with Baselane completely redefined how we present our brand online. The process was smooth, collaborative, and the results were beyond expectations.”

James Carter

Founder of Vertex Labs

“We spoke with multiple agencies, but Baselane stood out instantly. They understood our goals, challenged our thinking, and produced results that paid off fast.”

Oliver Hayes

Marketing Director at Stratium

“We spoke with multiple agencies, but Baselane stood out instantly. They understood our goals, challenged our thinking, and produced results that paid off fast.”

Oliver Hayes

Marketing Director at Stratium

“We spoke with multiple agencies, but Baselane stood out instantly. They understood our goals, challenged our thinking, and produced results that paid off fast.”

Oliver Hayes

Marketing Director at Stratium

“Baselane was the only team that could clearly link creativity with business results. The ROI arrived faster than expected—and it keeps growing.”

Ethan Ross

Founder of Lumetric

“Baselane was the only team that could clearly link creativity with business results. The ROI arrived faster than expected—and it keeps growing.”

Ethan Ross

Founder of Lumetric

“Baselane was the only team that could clearly link creativity with business results. The ROI arrived faster than expected—and it keeps growing.”

Ethan Ross

Founder of Lumetric

FrequentlyAskedQuestions

Honest answers to the questions every potential client asks before choosing a strategic design partner.

001 — 006

"Beautiful work that doesn't change behavior is just expensive decoration. We exist to do both — to create design that not only captivates the eye but moves the mind, shapes decisions, and drives real outcomes."

Luke Bennett,

CEO Baselane

FrequentlyAskedQuestions

Honest answers to the questions every potential client asks before choosing a strategic design partner.

Luke Bennett,

CEO Baselane

FrequentlyAskedQuestions

Honest answers to the questions every potential client asks before choosing a strategic design partner.

001 — 006

Luke Bennett,

CEO Baselane

COLLAB

Stop competing on features. Start competing on feelings. Let's build something that doesn't just capture attention—it captures imagination.

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READY TO GET STARTED?

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COLLAB

Stop competing on features. Start competing on feelings. Let's build something that doesn't just capture attention—it captures imagination.

⌜

⌞

READY TO GET STARTED?

⌝

⌟

COLLAB

Stop competing on features. Start competing on feelings. Let's build something that doesn't just capture attention—it captures imagination.

⌜

⌞

READY TO GET STARTED?

⌝

⌟

BASELANESTUDIO

BASELANESTUDIO

Baselane is for brands that won’t disappear into the noise. Blending neuroscience, design theory, and startup hustle, we create work that breaks through where others stop

Baselane is for brands that won’t disappear into the noise. Blending neuroscience, design theory, and startup hustle, we create work that breaks through where others stop

Baselane is for brands that won’t disappear into the noise. Blending neuroscience, design theory, and startup hustle, we create work that breaks through where others stop

OBSESSIONS

OBSESSIONS

OBSESSIONS

Cognitive Bias Exploitation

Conversion Psychology

Authentic Differentiation

Cultural Pattern Recognition

We study how minds make decisions, then design experiences that align with natural thought patterns rather than fight them

Cognitive Bias Exploitation

We study how minds make decisions, then design experiences that align with natural thought patterns rather than fight them

Conversion Psychology

Authentic Differentiation

We study how minds make decisions, then design experiences that align with natural thought patterns rather than fight them

Cultural Pattern Recognition

We study how minds make decisions, then design experiences that align with natural thought patterns rather than fight them

We study how minds make decisions, then design experiences that align with natural thought patterns rather than fight them

Cognitive Bias Exploitation

We study how minds make decisions, then design experiences that align with natural thought patterns rather than fight them

Conversion Psychology

Authentic Differentiation

We study how minds make decisions, then design experiences that align with natural thought patterns rather than fight them

Cultural Pattern Recognition

We study how minds make decisions, then design experiences that align with natural thought patterns rather than fight them

While other studios chase aesthetics, we chase understanding. We believe true design goes beyond visuals it’s about uncovering the unseen logic, emotion, and intent that shape every experience.

While other studios chase aesthetics, we chase understanding. We believe true design goes beyond visuals it’s about uncovering the unseen logic, emotion, and intent that shape every experience.

While other studios chase aesthetics, we chase understanding. We believe true design goes beyond visuals it’s about uncovering the unseen logic, emotion, and intent that shape every experience.

CuratedProjectShowcase

CuratedProjectShowcase

CuratedProjectShowcase

NomadSystems

NomadSystems

NomadSystems

CarbonCollective

CarbonCollective

CarbonCollective

OuraCollective

OuraCollective

OuraCollective

MidnightGardens

MidnightGardens

MidnightGardens

MonocleMedia

MonocleMedia

MonocleMedia

FractalLabs

FractalLabs

FractalLabs

"Baselane transformed our entire digital presence. The new website increased our qualified leads by 340% and positioned us as industry leaders."

"Baselane transformed our entire digital presence. The new website increased our qualified leads by 340% and positioned us as industry leaders."

"Baselane transformed our entire digital presence. The new website increased our qualified leads by 340% and positioned us as industry leaders."

CoreServiceSuite

CoreServiceSuite

CoreServiceSuite

01

Branding & Identity

We don't build brands—we build belief systems. Using cognitive psychology and cultural anthropology, we create brand identities that live in minds, not just markets. Your brand becomes a mental shortcut to desire.

01

Branding & Identity

We don't build brands—we build belief systems. Using cognitive psychology and cultural anthropology, we create brand identities that live in minds, not just markets. Your brand becomes a mental shortcut to desire.

02

Web Design & Development

Websites that think three steps ahead of your users. We map decision trees, engineer micro-moments, and design conversion funnels that feel like natural conversations. Traffic becomes trust. Clicks become customers.

02

Web Design & Development

Websites that think three steps ahead of your users. We map decision trees, engineer micro-moments, and design conversion funnels that feel like natural conversations. Traffic becomes trust. Clicks become customers.

03

Product Design

We study how humans actually behave—their micro-hesitations, split-second decisions, and subconscious triggers. Then we design interfaces that guide without manipulating, persuade without pressuring.

03

Product Design

We study how humans actually behave—their micro-hesitations, split-second decisions, and subconscious triggers. Then we design interfaces that guide without manipulating, persuade without pressuring.

04

Creative Strategy

Your brand's digital presence should feel like a living entity with its own personality and wisdom. We craft content strategies and digital experiences that build authentic relationships, not just followings.

04