Service

Creative Strategy
Creative Strategy
Motion & Interactive
Motion & Interactive
Conversion Optimization
Conversion Optimization

Timeline

7 Weeks
7 Weeks

Year

2024
2024

MidnightGardens

MidnightGardens

MidnightGardens

Lumora Atelier

(Overview)

The meditation market was saturated with social-first platforms. Midnight Gardens launched embracing "productive solitude"—meditation for people who need alone time. Japanese minimalism + anti-social positioning = fastest-growing app among creatives.

The meditation market was saturated with social-first platforms. Midnight Gardens launched embracing "productive solitude"—meditation for people who need alone time. Japanese minimalism + anti-social positioning = fastest-growing app among creatives.

The meditation market was saturated with social-first platforms. Midnight Gardens launched embracing "productive solitude"—meditation for people who need alone time. Japanese minimalism + anti-social positioning = fastest-growing app among creatives.

The meditation market was saturated with social-first platforms. Midnight Gardens launched embracing "productive solitude"—meditation for people who need alone time. Japanese minimalism + anti-social positioning = fastest-growing app among creatives.

The meditation market was saturated with social-first platforms. Midnight Gardens launched embracing "productive solitude"—meditation for people who need alone time. Japanese minimalism + anti-social positioning = fastest-growing app among creatives.

The meditation market was saturated with social-first platforms. Midnight Gardens launched embracing "productive solitude"—meditation for people who need alone time. Japanese minimalism + anti-social positioning = fastest-growing app among creatives.

KeyInsights

KeyInsights

KeyInsights

Trust through transparency

Every design decision was made to communicate openness and stability. We stripped away visual noise, used confident typography, and implemented a clear information hierarchy to help users feel safe managing their digital assets.


Simplified investing flow

Crypto investing can be intimidating, so we focused on reducing friction through guided actions, simplified inputs, and contextual cues that make even first-time users feel in control.


Human-first interface

We designed an experience that balances technical depth with emotional comfort. Subtle animations and micro-interactions humanize the platform, helping users build confidence in their financial decisions.


Visual credibility

The brand system merges the precision of finance with the innovation of tech. A cool-toned palette, refined iconography, and clear grid structures convey trust, reliability, and forward momentum.



Lumora Atelier
Lumora Atelier
Lumora Atelier
Lumora Atelier

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