Service

Branding & Identity
Branding & Identity
Creative Strategy
Creative Strategy
Motion & Interactive
Motion & Interactive

Timeline

6 Weeks
6 Weeks

Year

2025
2025

FractalLabs

FractalLabs

FractalLabs

Lumora Atelier

(Overview)

As AI flooded creative tools, Fractals Labs needed differentiation. We positioned them as "creative intelligence" not automation—AI that enhances human intuition. Mathematical naming + organic visuals = paradox positioning. 25K beta waitlist signups.

As AI flooded creative tools, Fractals Labs needed differentiation. We positioned them as "creative intelligence" not automation—AI that enhances human intuition. Mathematical naming + organic visuals = paradox positioning. 25K beta waitlist signups.

As AI flooded creative tools, Fractals Labs needed differentiation. We positioned them as "creative intelligence" not automation—AI that enhances human intuition. Mathematical naming + organic visuals = paradox positioning. 25K beta waitlist signups.

As AI flooded creative tools, Fractals Labs needed differentiation. We positioned them as "creative intelligence" not automation—AI that enhances human intuition. Mathematical naming + organic visuals = paradox positioning. 25K beta waitlist signups.

As AI flooded creative tools, Fractals Labs needed differentiation. We positioned them as "creative intelligence" not automation—AI that enhances human intuition. Mathematical naming + organic visuals = paradox positioning. 25K beta waitlist signups.

As AI flooded creative tools, Fractals Labs needed differentiation. We positioned them as "creative intelligence" not automation—AI that enhances human intuition. Mathematical naming + organic visuals = paradox positioning. 25K beta waitlist signups.

KeyInsights

KeyInsights

KeyInsights

Trust through transparency

Every design decision was made to communicate openness and stability. We stripped away visual noise, used confident typography, and implemented a clear information hierarchy to help users feel safe managing their digital assets.


Simplified investing flow

Crypto investing can be intimidating, so we focused on reducing friction through guided actions, simplified inputs, and contextual cues that make even first-time users feel in control.


Human-first interface

We designed an experience that balances technical depth with emotional comfort. Subtle animations and micro-interactions humanize the platform, helping users build confidence in their financial decisions.


Visual credibility

The brand system merges the precision of finance with the innovation of tech. A cool-toned palette, refined iconography, and clear grid structures convey trust, reliability, and forward momentum.



Lumora Atelier
Lumora Atelier
Lumora Atelier
Lumora Atelier

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