THE STUDIO

We believe great brands aren't built on gut feelings. They're built on insight, strategy, and the courage to stand for something that matters to the people you serve.

Austin, Texas

Est. 2019 — Strategic Brand Studio

Brandsarebeliefsystems.

Designispsychology

Everythingelseisdecoration.

GENESIS

(THE BEGINNING)

Luke Bennett,

CEO Baselane

Baselane started in 2019 from frustration with design that looked good but didn’t work. Our founders a behavioral economist and a cognitive neuroscientist set out to change that. They built a process grounded in psychology and human behavior, not trends.

Baselane started in 2019 from frustration with design that looked good but didn’t work. Our founders a behavioral economist and a cognitive neuroscientist set out to change that. They built a process grounded in psychology and human behavior, not trends.

Baselane started in 2019 from frustration with design that looked good but didn’t work. Our founders a behavioral economist and a cognitive neuroscientist set out to change that. They built a process grounded in psychology and human behavior, not trends.

Baselane started in 2019 from frustration with design that looked good but didn’t work. Our founders a behavioral economist and a cognitive neuroscientist set out to change that. They built a process grounded in psychology and human behavior, not trends.

Baselane started in 2019 from frustration with design that looked good but didn’t work. Our founders a behavioral economist and a cognitive neuroscientist set out to change that. They built a process grounded in psychology and human behavior, not trends.

Baselane started in 2019 from frustration with design that looked good but didn’t work. Our founders a behavioral economist and a cognitive neuroscientist set out to change that. They built a process grounded in psychology and human behavior, not trends.

(TODAY)

Awards are meaningful, but what matters more to us is the impact — the brands transformed, the stories told, and the relationships built along the way. Each project is a chance to create something lasting, something that moves both people and businesses forward, shaping how they connect, grow, and inspire others.

(2025)

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Brands Transformed

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Revenue Generated

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Avg. Conversion Increase

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Countries Reached

TrustedGlobalPartners

From emerging startups to global enterprises, we partner with teams who value strategy as much as creativity. Together, we shape identities, build products, and craft experiences built to endure.

001 — 008

MindsBehindtheMethod

The minds who turn complexity into clarity. Each brings a rare mix of science, strategy, and artistry — shaping how brands think, feel, and connect in the real world.

001 — 008

Noah Reeves

Creative Director

Noah Reeves

Creative Director

Noah Reeves

Creative Director

Maisie Lane

Design Lead

Maisie Lane

Design Lead

Maisie Lane

Design Lead

Arthur Penn

Technical Director

Arthur Penn

Technical Director

Arthur Penn

Technical Director

Lila Rowe

Brand Strategist

Lila Rowe

Brand Strategist

Lila Rowe

Brand Strategist

Theo Vance

Motion Designer

Theo Vance

Motion Designer

Theo Vance

Motion Designer

Harriet King

UX Researcher

Harriet King

UX Researcher

Harriet King

UX Researcher

Zara Bennett

Visual Designer

Zara Bennett

Visual Designer

Zara Bennett

Visual Designer

Leo Hartley

Developer

Leo Hartley

Developer

Leo Hartley

Developer

ACCOLADES

Design Awards

Awwwards Site of the Day (3x)

2024

Webby Honoree - Best Visual Design

2024

Red Dot Design Award Winner

2024

Communication Arts Design Annual

2024

Industry Recognition

Featured in Fast Company "Most Innovative Design Firms"

2024

Forbes "Agencies Redefining Brand Strategy"

2024

Wired "Design Studios Shaping Digital Culture"

2024

Red Dot Design Award

Winner Brand Identity

2024

Best of the Best Communication Design category

2024

FrequentlyAskedQuestions

Honest answers to the questions every potential client asks before choosing a strategic design partner.

001 — 006

"Beautiful work that doesn't change behavior is just expensive decoration. We exist to do both — to create design that not only captivates the eye but moves the mind, shapes decisions, and drives real outcomes."

Luke Bennett,

CEO Baselane

FrequentlyAskedQuestions

Honest answers to the questions every potential client asks before choosing a strategic design partner.

Luke Bennett,

CEO Baselane

FrequentlyAskedQuestions

Honest answers to the questions every potential client asks before choosing a strategic design partner.

001 — 006

Luke Bennett,

CEO Baselane

COLLAB

Stop competing on features. Start competing on feelings. Let's build something that doesn't just capture attention—it captures imagination.

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⌞

READY TO GET STARTED?

⌝

⌟

COLLAB

Stop competing on features. Start competing on feelings. Let's build something that doesn't just capture attention—it captures imagination.

⌜

⌞

READY TO GET STARTED?

⌝

⌟

COLLAB

Stop competing on features. Start competing on feelings. Let's build something that doesn't just capture attention—it captures imagination.

⌜

⌞

READY TO GET STARTED?

⌝

⌟