Service

Branding & Identity
Branding & Identity
Product Design
Product Design
Creative Strategy
Creative Strategy
Conversion Optimization
Conversion Optimization

Timeline

6 Weeks
6 Weeks

Year

2025
2025

CarbonCollective

CarbonCollective

CarbonCollective

Lumora Atelier

(Overview)

Carbon Collective wanted to democratize climate investing beyond wealthy philanthropists. We positioned them as the "anti-guilt" platform—emphasizing investment opportunity over sacrifice. Impact visualization showed tangible results. $127M AUM in 18 months.

Carbon Collective wanted to democratize climate investing beyond wealthy philanthropists. We positioned them as the "anti-guilt" platform—emphasizing investment opportunity over sacrifice. Impact visualization showed tangible results. $127M AUM in 18 months.

Carbon Collective wanted to democratize climate investing beyond wealthy philanthropists. We positioned them as the "anti-guilt" platform—emphasizing investment opportunity over sacrifice. Impact visualization showed tangible results. $127M AUM in 18 months.

Carbon Collective wanted to democratize climate investing beyond wealthy philanthropists. We positioned them as the "anti-guilt" platform—emphasizing investment opportunity over sacrifice. Impact visualization showed tangible results. $127M AUM in 18 months.

Carbon Collective wanted to democratize climate investing beyond wealthy philanthropists. We positioned them as the "anti-guilt" platform—emphasizing investment opportunity over sacrifice. Impact visualization showed tangible results. $127M AUM in 18 months.

Carbon Collective wanted to democratize climate investing beyond wealthy philanthropists. We positioned them as the "anti-guilt" platform—emphasizing investment opportunity over sacrifice. Impact visualization showed tangible results. $127M AUM in 18 months.

KeyInsights

KeyInsights

KeyInsights

Trust through transparency

Every design decision was made to communicate openness and stability. We stripped away visual noise, used confident typography, and implemented a clear information hierarchy to help users feel safe managing their digital assets.


Simplified investing flow

Crypto investing can be intimidating, so we focused on reducing friction through guided actions, simplified inputs, and contextual cues that make even first-time users feel in control.


Human-first interface

We designed an experience that balances technical depth with emotional comfort. Subtle animations and micro-interactions humanize the platform, helping users build confidence in their financial decisions.


Visual credibility

The brand system merges the precision of finance with the innovation of tech. A cool-toned palette, refined iconography, and clear grid structures convey trust, reliability, and forward momentum.



Lumora Atelier
Lumora Atelier
Lumora Atelier
Lumora Atelier

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