Service

Branding & Identity
Branding & Identity
Web Design & Development
Web Design & Development
Motion & Interactive
Motion & Interactive

Timeline

6 Weeks
6 Weeks

Year

2025
2025

OuraCollective

OuraCollective

OuraCollective

Lumora Atelier

(Overview)

Oura Collective's smart ring tracked sleep, activity, and recovery—but users felt overwhelmed by data. We redesigned the experience to prioritize insights over metrics, creating a wellness companion that guides behavior change. Pre-orders exceeded 40K units.

Oura Collective's smart ring tracked sleep, activity, and recovery—but users felt overwhelmed by data. We redesigned the experience to prioritize insights over metrics, creating a wellness companion that guides behavior change. Pre-orders exceeded 40K units.

Oura Collective's smart ring tracked sleep, activity, and recovery—but users felt overwhelmed by data. We redesigned the experience to prioritize insights over metrics, creating a wellness companion that guides behavior change. Pre-orders exceeded 40K units.

Oura Collective's smart ring tracked sleep, activity, and recovery—but users felt overwhelmed by data. We redesigned the experience to prioritize insights over metrics, creating a wellness companion that guides behavior change. Pre-orders exceeded 40K units.

Oura Collective's smart ring tracked sleep, activity, and recovery—but users felt overwhelmed by data. We redesigned the experience to prioritize insights over metrics, creating a wellness companion that guides behavior change. Pre-orders exceeded 40K units.

Oura Collective's smart ring tracked sleep, activity, and recovery—but users felt overwhelmed by data. We redesigned the experience to prioritize insights over metrics, creating a wellness companion that guides behavior change. Pre-orders exceeded 40K units.

KeyInsights

KeyInsights

KeyInsights

Trust through transparency

Every design decision was made to communicate openness and stability. We stripped away visual noise, used confident typography, and implemented a clear information hierarchy to help users feel safe managing their digital assets.


Simplified investing flow

Crypto investing can be intimidating, so we focused on reducing friction through guided actions, simplified inputs, and contextual cues that make even first-time users feel in control.


Human-first interface

We designed an experience that balances technical depth with emotional comfort. Subtle animations and micro-interactions humanize the platform, helping users build confidence in their financial decisions.


Visual credibility

The brand system merges the precision of finance with the innovation of tech. A cool-toned palette, refined iconography, and clear grid structures convey trust, reliability, and forward momentum.



Lumora Atelier
Lumora Atelier
Lumora Atelier
Lumora Atelier

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